德甲竞猜

一个农民在酒水行业如何从亏损到销售额超200万?

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酒水行业
好景不长,近年他发现酒生意也不好做了,白洒价格也逐步下调,自己的白酒10元/斤,曹兴旺计算了一下,按粮食价格、人力和房租各类成本已经接近销售额,然而酒却好像要卖不动了,同行间价格竟争厉害。同行人家卖到8元/斤,生意似乎不错。曹兴旺百思不得其解,低于成本价出售,岂不是卖得多亏得多吗?

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同样想到了要改变要创新,近日,曹总女儿在网上找到了云掌充值卡来配合。

也符合了曹总想做自己的品牌,品牌营销自家的纯手工酿制绝无勾兑洒精。

打造酒水品牌

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曹总先与云掌合作,建立自己的品牌APP,再搭配50元、200元、500元面值的电话充值卡送给客户。凡是获得充值卡的客户都需要下载APP,以便进行后续的广告以及营销推广活动。

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酒水行业

酒水行业

打开渠道提高销量

销量才是检验曹总的这次改变是否有成效。这次充值卡拿货成本相比公交广告、室外广告牌低得多,成绩也很亮眼,当季是曹总德甲竞猜近几年取得的最高销量的一季度。客户免费获得充值卡,心理得到奖励补偿,又能够凭借充值卡当现金抵扣下次消费,因此销量渐渐起来了。

另一方面,可以在APP内建立自营商城。曹总酒厂经营的各种酒类都一一上传到云掌APP,客户可以用话费直接抵扣酒的售价。自营商城让各种品类的酒无论是展示还是销量都提高了。

从3月份到6月份,曹总的销量已经超过了竞争对手,而且成本还控制的很好,这三个月的盈利可以说是非常漂亮,销售额已经超过200万!

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